![]() ![]() I think this definition speaks to the notion of working together to bear the load of the responsibility for uplifting and supporting one another for achieving unity in cultural life. They are defined by Webster's Dictionary as "the branches of learning having primarily a cultural character." The emphasis is on languages, literature, art, music, philosophy, and religion. The humanities - also referred to as social sciences - are part of the liberal arts. The column is an icon of the western tradition it evokes familiar cultural notions of history, art, philosophy, and of course architecture.īeing a load bearing support structure itself, the column capital seemed suitable for expressing the some of the concepts surrounding the mission of a social humanities foundation. ![]() But I final decided to use the image of a column from classical order. I had a hard time choosing an object at first. I've also gained an affinity for the needs of a client, working with a client to achieve a desired goal. I understand the role semantics plays in form-generative techniques. I am better able to understand the usefulness and necessity of process in design. Through this activity I have developed a critical eye necessary for the design of letterforms, fonts, and logos. Software used: Adobe Photoshop, Adobe Indesign, Mac OSX, Microsoft Windows 2000/XP. Typefaces: Minion Pro-Regular, Myriad-Pro-Regular (logotype) Univers 93 Extra Black Extended, 73 Black Extended, 55 Roman & Oblique (book). This book includes an introduction to my thinking and approach, and details my discovery of an object for the mark, my exploration through its visual subtleties, matching and choosing a typeface, symbol and mark integration, and my rounds of experiments in determining color specifications. To develop and design a combination mark (symbol and logo), also known as a signature, for Mass Humanities (Massachusetts Foundation for the Humanities).Ī process book designed to detail the development of the symbol & logo I created for the Massachusetts Foundation for the Humanities. 8.5 x 11 inch natural-colored linen-textured resume/presentation quality paper stock, clear coil-bound with clear acetate covers. Process development book, laser printed on 32lb. Graphic Design, Art Direction, Branding, Production Mass Humanities conducts and supports programs that use history, literature, philosophy, and the other humanities disciplines to enhance and improve civic life in Massachusetts. Design is a product of feeling and awareness, of ideas that originate in the mid of the designer and culminate…in the mind of the spectator. Design broadens perception, magnifies experience, and enhances vision. To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify…to persuade, and perhaps even to amuse. Object Semantics: Logomark for MassHumanities ![]()
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